Touch of Glass

BrandingWeb

Revamping TOG’s Digital Presence with a Flair of Elegance

Area of Work

Rebranding
Website Design
Website Development

TOG (Touch of Glass) stands as a beacon of sophistication and elegance in Dubai’s competitive landscape, celebrated for its mastery in crafting exquisite glassware. As their creative partner, TI embarked on a transformative journey to enhance the brand’s rebranding and digital presence.

At TI, we delved into the essence of TOG’s identity, drawing inspiration from the graceful lines and intricate artistry of Arabic calligraphy. The bespoke logo fonts crafted with calligraphy strokes pay homage to this heritage, blending tradition with modernity to create a visual identity that captivates and resonates. The choice of a shimmering green hue, reminiscent of the luminous edge of glass, symbolizes clarity and refinement, echoing TOG’s commitment to excellence.

Navigating TOG’s digital landscape required a blend of creativity and technical expertise. Right from exploring multiple wireframes to channelising our vision for UI, we strategically designed a dynamic, user-friendly website that not only showcases TOG’s craftsmanship but also enhances user experience. Our goal was to create a website that is not only visually appealing but also easy to navigate, ensuring that users can effortlessly explore TOG’s exquisite glassware. The final design features an elegant interface that mirrors TOG’s sophistication, with intuitive navigation that guides visitors through their extensive product range, enhancing their overall experience and engagement with the brand.

Embark on a visual journey to witness how TI’s creative vision and collaborative spirit have revitalized TOG’s digital presence, setting a new standard in elegance and functionality.