Gujarat Terce and TI embarked on extensive research into the stevia sweetener market, delving into competitor strategies, understanding the reasons behind certain market failures and gauging public perception of stevia sweeteners. This comprehensive analysis served as the foundation for crafting Sweetify’s visual identity. Our aim was to create a brand that not only stood out but was also effortlessly comprehensible, free from unnecessary complexities. Sweetify was born from this pursuit of clarity and effectiveness in the crowded landscape of sweeteners, resonating with consumers as a straightforward and appealing choice.

We crafted the logo in a soothing blue, the logotype is designed with curved ends, evoking a sense of softness and sweetness. This choice of color and font communicates the brand’s commitment to a delightful and gentle sweetness that leaves a lasting impression on both taste buds and hearts.

Yellow on the packaging, reminiscent of the warm rays of the sun, instantly envelops consumers in happiness as they open a sachet to sweeten their favorite beverages. It serves as an instant mood lifter. Green, representing nature’s bounty, aligns with Sweetify’s commitment to natural goodness and well-being.The packaging features eye-catching visuals that are not only attractive but also evoke the desire to indulge. Sweetify’s packaging ensures clarity by effectively conveying the product’s purpose and usage to consumers. The design incorporates elements that resonate with Indian culture, aimed at enhancing its performance in the Indian market.