Brand Identity and Packaging for a Sweetener Product

Area of Work

Logo Design
Packaging Design
Website Design

Unveiling Sweetify, a sweetener born from the richness of stevia leaves. TI’s journey is set against the vibrant backdrop of the diverse Indian market, where simplicity meets creativity. We have developed a concept that marries the delight of sweetness with a commitment to health and aesthetics.

Gujarat Terce and TI embarked on extensive research into the stevia sweetener market, delving into competitor strategies, understanding the reasons behind certain market failures and gauging public perception of stevia sweeteners. This comprehensive analysis served as the foundation for crafting Sweetify’s visual identity. Our aim was to create a brand that not only stood out but was also effortlessly comprehensible, free from unnecessary complexities. Sweetify was born from this pursuit of clarity and effectiveness in the crowded landscape of sweeteners, resonating with consumers as a straightforward and appealing choice.

We crafted the logo in a soothing blue, the logotype is designed with curved ends, evoking a sense of softness and sweetness. This choice of color and font communicates the brand’s commitment to a delightful and gentle sweetness that leaves a lasting impression on both taste buds and hearts.

Yellow on the packaging, reminiscent of the warm rays of the sun, instantly envelops consumers in happiness as they open a sachet to sweeten their favorite beverages. It serves as an instant mood lifter. Green, representing nature’s bounty, aligns with Sweetify’s commitment to natural goodness and well-being.The packaging features eye-catching visuals that are not only attractive but also evoke the desire to indulge. Sweetify’s packaging ensures clarity by effectively conveying the product’s purpose and usage to consumers. The design incorporates elements that resonate with Indian culture, aimed at enhancing its performance in the Indian market.

In addition to its packaging, Sweetify extends its accessibility through a user-friendly ecommerce website. The Sweetify website offers a seamless shopping experience with user-friendly navigation, secure payment options and responsive design, ensuring compatibility across various devices. The Sweetify website follows a cohesive UI design approach. The user interface is thoughtfully crafted to reflect the same sense of sweetness, health, and cultural relevance. The colors, fonts and imagery on the website harmonize with the packaging, creating a consistent and delightful brand experience.

The collaboration invites everyone to embrace the goodness of sweetness without guilt. Sweetify is more than just a sweetener; it’s a lifestyle choice that blends the pleasures of sweetness with the benefits of well-being.

Effectively conveying the product's purpose and usage

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Delectable pouch packaging

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